In 1956 Pianca went from being an artisan workshop to an industrial company. Bedrooms and living rooms started being produced. In 1961 Due to its awareness of the role design plays in furniture, Pianca participated in the first Salone del Mobile (Furniture Fair): the company has not missed a fair ever since.
In 1988 The company began just-in-time manufacturing. Modularity and customization became the product strengths.

Pianca creates furniture systems and
occasional furniture for residential contexts —
bedrooms and living rooms — and for the
contract market. Our approach to design aims
at customizing products and places to meet
the needs of people whose lifestyles are based
on flexibility, mobility and change but who still
want to feel at home no matter what.
Our respect for the history and founding
values of our brand — our territory, our Italian
culture, family, and genius — and our desire
to make authentically sustainable products,
make appreciating the human aspects of our
company second nature to us, resulting in our
ability to blend our rational side (thinking) with
our more emotional and empathic side (loving).
We think that the idea of space is becoming
less and less definite. Homes are being
transformed into offices and offices are getting
reorganized to feel as cozy as homes.
The need to stay in tune with nature blurs the
boundaries between indoors and outdoors.
Inside, rooms become multi-functional, and
furniture becomes modular and flexible to fit
into smaller homes where various generations
share the same premises.